CEO Communication Analysis Memo Essay Example | Topics and Well Written Essays - 750 words

CEO Communication Analysis Memo - Essay Example If you can highlight all of these points in your report you will please all interested parties. Certainly, it can be a difficult balancing act, but it is important to appear confident and positive throughout. CEO of Nokia: Be responsible In the course of the three messages examined, the above elements appear again and again. In an annual report from a few years ago, the CEO of Nokia briskly discusses the company's values and then reviews changes made in the previous year to create value for investors and shareholders. He describes Nokia's vision as a world where everyone is connected. This is a great vision as it also communicates to investors that the company is listening to them and is responsive. The CEO goes on to speak about corporate social responsibility and how the company is looking to improve its programs relating to this in the future. This shows that the CEO is empathetic and is strongly considering the feelings of those who have a relationship with the company. It shows he understands the brand and the power of the brand. Part of a company's success is their products and profit margin, but another is how they are perceived. The job of a CEO must be to show they understand how their company is perceived both by customers and by investors. This is also reassuring to investors as it implies the company is being responsible and is willing to adapt to a changing marketplace. These are all key aspects to communicate. CEO of Samsung: Be respectful The CEO of Samsung writes similar things. He also makes sure to expressly state his gratitude to investors: â€Å"I deeply appreciate your continued support and encouragement for our success and would like to highlight our accomplishments in 2009.† Although this may sound obvious, many investors will appreciate the gesture. Again, this CEO talks about the changes that Samsung has undergone in the previous year. Of course, this is even easier to do after paying a big dividend and increasing the value of yo ur stock, as this CEO did. He continues by laying out a strategy for the future, including maximizing synergy. Investors want to know that a smart, dedicated man is at the helm of the company. They want to feel a sense of direction emanating from the report. They want confidence and courage to be displayed. CEO of Sony: Platitudes are not enough The third example which you can take a lot away from is a recent message in an annual report from the CEO of Sony. His task in this message was different than that of the CEO of Samsung. Sony was coming off a year where the company had significant losses. The purpose of his message was to convince investors that Sony was the company to put their money in. There are thousands of companies in the world, many with presences on many continents. Money is constantly shifting around between these businesses. It is the job of the CEO to keep investors' money parked in his company. Using snake-oil salesman techniques will not work on sophisticated in vestors. They are looking for transparency and accountability. This CEO explains in detail how the company will improve its performance—for example, by reducing the amount of suppliers. Investors will want concrete details of how the officers of the company plan to turn things around. Mere platitudes will not be enough. Conclusion The job of a chief executive officer is never easy. There are multiple constituents that must be pleased. There will always be